Rose Butcher

I craft content that connects and delivers results. With 10+ years’ experience across business, consumer and press, I specialise in clear, compelling, SEO-driven copy that engages readers and drives growth. My work has achieved top search rankings and global media coverage, proving content works best when it’s both effective and memorable.

Calibre Marketing | Take off with the Calibre Mark •

From Press Coverage to Credibility: Earned Media Strategy

Press coverage earns our clients valuable visibility and it adds real weight to their message. Whilst audiences view polished ads with suspicion, editorial coverage in respected publications helps them stand out. At Calibre, we make sure this coverage works hard for you by sharing across blog posts, social media, e-newsletters and even in PDFs to support proposals and pitches. It gives your business authority without the need to point out that you created it.
 
The 2025 Comms Report shows that 3...
Calibre Marketing | Take off with the Calibre Mark •

The PR Advantage: Why Your Brand & Business Needs Earned Media in 2025

Earned media, also known as free media, is any content about a person or organisation that’s published by a third party without being paid to do so. In 2025, brands face growing consumer scepticism. Traditional advertising and promotion are losing effectiveness, and trust is more difficult to earn. These conditions are forcing businesses to rethink how they build lasting credibility.
This shift is precisely why earned media has become indispensable. If your brand isn’t leveraging PR as a key com...
VICE •

One of Hollywood's Most Prolific Directors Doesn't Actually Exist

Not all films turn out the way directors envisioned them. Sometimes it’s budget cuts, behind-the-scenes conflicts, studio interference; or perhaps the story was just horrible to begin with. Understandably, directors often don’t want to be associated with these films, so they would use a pseudonym in their credits instead. That pseudonym is Alan Smithee.Smithee’s credits are a mile long. He has over 100 films attributed to him on IMDb. The list includes some of the cringiest films you could possi...
IndieWire •

The Best Films of the ’90s: Edgar Wright, Lulu Wang, Bill Hader, John Boyega, and More Share Their Picks

“The Rock” — Michael Bay at the height of his powers. The perfect chemistry between Cage and Connery. Hans Zimmer’s propulsive score.   Michael Biehn taking things REALLY seriously. This feels like the moment where the dam broke — where every shot suddenly became active and epic and it didn’t matter if it was a missile firing at San Francisco or two guys having a conversation. “The Rock” is a ride, perfectly executed and incredibly satisfying. Action cinema at its best.

“L.A. Story” — Chuck Klo...
TechCrunch •

US government digs into NFTs’ impact on intellectual property

After NFTs exploded over the past year, the U.S. Patent and Trademark Office and U.S. Copyright Office are launching a joint study to investigate the digital assets’ impact on intellectual property rights.
The study comes about a month after Vermont senator Patrick Leahy, a Democrat, and North Carolina senator Thom Tillis, a Republican, wrote to the offices asking them to look into NFTs given their exponential growth in a short period of time.
“Tillis has been out front looking to revise the [Di...
Express.co.uk •

Expert pinpoints EVERY flaw that led to Boris Johnson's demise

The resignation of Boris Johnson has come as a relief to countless members of the Conservative party. Now that a new leadership election will soon be underway, the Tories will be setting their hopes on a leader who can reestablish trust in the party after months of disastrous scandals.But one leadership expert has outlined the fatal flaws in Mr Johnson's leadership style that the incoming leader will not want to repeat. Article continues below ADVERTISEMENTAccording to Leadership Development exp...
Business Insider •

A 30-year-old who turned his side hustle into a business with $2 million in revenue shares 3 mindset shifts that helped him do it

Neil Lassen was a college student making $8 per hour pushing carts at Target when he decided he wanted to see if he could make money online. At first, his ambitions were humble.

"Literally my only goal was to make like $15 per day," Lassen said. "I didn't care how I did it," he continued, because that money would cover his rent, "and that would cover rice and beans." As long as he could do that, he said, he would be satisfied.

He started looking into things like affiliate marketing, and how to...
Lifewire •

Virtual Kids Could Be the Next Hot Metaverse Trend

Your kids might one day be born in the metaverse, but experts are divided over the pros and cons of messing with the old-fashioned approach to child-rearing. 

The author of a new book claims that within 50 years, babies could be born and raised virtually. Catriona Campbell, an artificial intelligence (AI) expert, writes that virtual children could be used to reduce overpopulation. The idea may not be far off from reality and could have benefits.

"Some of the straightforward selling points of...

Are We Going Through A Nostalgia Burnout Right Now?

The disconnect between Hollywood executives not knowing what people really want and getting good creators and writers is the fact that Hollywood gatekeeps the industry. It is inherently a legacy system and therefore hard to reform.

The disconnect between Hollywood executives not knowing what people really want and getting good creators and writers is the fact that Hollywood gatekeeps the industry. It is inherently a legacy system and therefore hard to reform.

The U.S. Russian Sanctions Have Empowered Crypto Regulation To a Presidential Scale - Ospree

On February 21, 2022, President Joe Biden signed an executive order to block the property of certain persons and prohibit certain transactions regarding the continued Russian efforts to undermine Ukraine's sovereignty and territorial integrity. Since that day, global efforts to stop President Vladimir Putin’s war on Ukraine have witnessed the passing of economic sanctions against Russia at a truly unprecedented level.While these collected sanctions are beginning to reveal cracks in Russia’s infr...